Hey, I'm Aashay.
I build for builders.
I've spent close to two decades on developer platforms across engineering, partnerships, and product, and I do it today as a product manager at Meta.
Let's talkArc
I started as an engineer in 2007, writing code and running infrastructure. From there I moved to the seam where a technical product meets the people who depend on it: developer relations, then partner engineering. I was a Forward Deployed Engineer before the title existed. Eventually I started building the platforms myself. Today I'm the product manager who owns where they go next.
Selected work
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Developer Support Platform
As a product manager, I pitched a better way for developers across Meta's platforms to report problems and shape what gets fixed. That better way is Feedback Center: the public board where developers vote on the issues that matter. Behind it, an agentic AI layer triages incoming reports, cutting first response from hours to minutes. I secured the funding and grew it from a side project into a staffed, multi-product platform.
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Presence Platform
I led third-party engagement for Meta's machine perception and AI platform for AR, VR, and MR developers. I onboarded the first wave of studios and built the developer feedback infrastructure that became the foundation for the support platform above.
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Commerce Platform
I owned the roadmap for Meta's commerce APIs and developer tooling, the surfaces Shopify, BigCommerce, and WooCommerce build against. I led a cross-functional team of engineers, designers, and marketers, and I had spent the prior four years integrating these same APIs as a partner engineer before I owned them.
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Partner Engineering
I was Meta's first partner engineer on commerce, embedded with the largest commerce companies in the world to ship integrations alongside their own teams. I was on the launch team for Instagram Shopping checkout, working directly with brands like Nike, Adidas, and KKW. I built Meta's automotive integrations for Marketplace, including the Kelley Blue Book, Cars.com, and Edmunds partnerships. I also built the Facebook for WooCommerce plugin, which connected millions of merchants to Facebook.
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Foundations
Before Meta, I did developer relations and partner engineering at Clever, the platform connecting K-12 schools to software, where I worked with Scholastic, Instructure, and Amazon. Earlier still, I ran web infrastructure at Inkling and wrote code at Salesforce, where I helped build its first REST API.
Let's talk.
I'm always up for a good conversation about product strategy, AI-native development, or developer platforms. I'm especially interested in the zero-to-one problem of standing one up from scratch.
Aashay Desai
